The Beginner Stage
$28/mo (billed every 6mo)
The Beginner Stage
Social-emotional learning is the best first start to a lifetime of success. Fuel their future for only $28/mo (billed every 6mo).
- Developed through years of research
- Created by early learning experts
- Classes for the whole family
- Fosters motivation to learn and grow
- Screen time you’ll feel good about
- Tailored to your child’s age & stage
- Six deliveries total:
- Months 1-3: Exclusive Learn with Sesame Street kits (one per month)
- Months 4-6: Two Sesame Street books every month
- Instant access to the Learn with Sesame Street app
- Graduate to new kits and apps as your child grows
- Guided plan to help your child get the most out of the membership
- Cancel anytime (30-day money back guarantee)
Begin Delivers Early Learning Impact
10,000,000+
Families served
3,000,000+
Hours of learning & play per month
4.4+
App Store rating
What You Can Look Forward To
The best of hands-on and digital learning through play, delivered to you.
Exclusive Resources
Tools to support parents, caregivers, and kids
Expert-Designed Classes
Explore feelings with Elmo and friends
12 original classes including Pass the Paintbrush, Breathe Like a Bee, and more
Learn how to name, understand, and work through big feelings
Ad-free and replayable
Watch together in the app
Grown-Up Guide by Begin
Online resources just for parents and caregivers
Practical support, play tips, and ideas to manage common challenges - picky eaters, big feelings, and more
Web classes from our learning experts
Questions to spark family conversations
Videos to watch together
Printables to facilitate learning offline
As Your Child Grows, So Does Their Membership
Begin is your family's early learning partner, delivering new skills that ladder up to exciting milestones for as long as you choose
How It Works
Your child starts at the stage that best meets their current learning needs
As they grow, your child will graduate to the next stage to keep up with their developing mind and evolving interests.
Memberships auto-renew at the end of the term you select and can be canceled at any time.
Essential Skills, Exciting Themes
A new theme each month adds wonder to your child’s learning journey as they practice new skills and reach new milestones in emotional wellness
A Peek Inside Theme 1: How I Feel
Skills They'll Practice
- Expressing and managing feelings
- Awareness of others' feelings
- Responding to emotions in others
- Connecting feelings to the body
Upcoming Themes
Big Feelings
Celebrating Friendship and Kindness
We All Have Feelings
Mindful Monsters
Sharing
Why Social-Emotional Learning Matters
It's Where Compassion Begins
Instills a Solid Foundation